Building and growing a business requires a number of sales, marketing and branding activities that must be executed consistently for a period of time in order to see results.It also involves measuring certain activities and then reviewing them at the end of a specified period to ascertain to what degree they are working or not.
When I speak about activities I mean all your selling activities like customer visits, cold calling and networking. I also mean doing product and competitor research and developing a digital media strategy. I also mean follow up and getting feedback.
WHAT are YOU doing?
Companies need to put the resources in place that are required to do the ground work with customers, but also have the structure in place for the analysis to happen.
If you are seeing a decline in business, then something is missing from your planning and implementation. STOP trying to squeeze activities with limited resources. Be open to examining what you are doing wrong and be willing to make changes.
If you need help in reactivating your sales and marketing strategy and your people, feel free to reach out to me and let me see how I can support you.