We are smack dab in the middle of the Christmas season.
Many retailers in the Caribbean will be open for the first time in many months and have been preparing their retail shops for the upcoming Christmas sales.
But are you ready?
Do you have your sales and promotional ideas planned out?
Retail sales is a competitive market and it’s not enough to set some storewide or online discounts and hope that drives sufficient traffic to your stores.
You need to excite your customers with your products, brand and with the holiday promotional offers so that you end up with maximum profits and minimum leftover inventory.
Let’s explore more about the 5 tips to increase your sales this Christmas:
The main goal this Christmas is to drive sales by a specific date. We want to move inventory and fast!
A simple and effective way to increase sales in the lead up to Christmas is by simply offering your customers a discount. But not any discount, perhaps a code only redeemable on your website.
For example Christmas21, and heavily promote it on your website’s homepage and via your social media channels.
Christmas is a time of year in the Caribbean where you are almost guaranteed large amounts of consumer spending, so get creative with your offers and discounts. You need to be offering your clients much more than the typical ‘ Get 10% off ‘ or ‘ 5% off ‘. Possibly consider doing Lifestyle discounts. Lifestyle discounts are those that apply to a particular profession, age group, or demographic.— E.g. Teacher, Police Officer, Mom etc. or a flash sale. A flash sale creates a sense of urgency among your customer base to buy NOW, like below:
For entrepreneurs or businesses that carry a wide range of products, this is a wonderful time to bundle complimentary goods so that clients who may not have tried some products have an opportunity to do so.
Gift bundle packages can increase your average order value, because numerous items are being purchased in a single transaction instead of just one.
Wherever possible, it is critical that your messages lets your customers know how much they are saving and the value they are receiving by purchasing a gift set. They’ll feel that they’re getting more for their money, which creates a positive customer experience.
Partnering with a complimentary brand is one of the best ways to sell more this Christmas. A hairdresser can team up with a jewelry designer or a beverage company can team up with a popular Food truck.
Alliances and partnerships exist in many sectors of industry, and are universally considered to be of strategic importance to growth and sales.
Partnerships can help you reach a wider audience quickly; your brand gets exposed to a new audience and you can offer your customers more convenient ways to access your goods and services.
Partnering with other even in the longer term, beyond the Christmas holidays, with more established businesses, will help you to position your company as one that is trusted and endorsed by recognised brands in the field.
For the other 2 Tips, be sure to download a FREE copy of THE PURSUIT magazine here: https://debbiejollie.com/magazine-the-pursuit/ All 5 tips are listed inside.
ABOUT THE AUTHOR:
The Stammering Communicator
Debbie-Ann Jollie is a Marketing Strategist and Business Development Consultant with more than 15 years experience combining sales, marketing and branding strategies for corporate clients and first-time entrepreneurs that help grow their businesses.
In her not so spare time, she enjoys her friends and family, sipping on Jack Daniel’s Honey (’cause vodka gives her a headache) and taking naps on Sundays.