In business, writing an e-Book can seem daunting if you’ve never done one before. If you’re uncertain about whether it’s worth the effort, keep reading.

No matter what your marketing budget is or what industry you might be in, consider an eBook as part of your overall marketing strategy.

I recently completed my second e-book.

Even though eBooks are not so the ‘obvious’ choice for practical marketing tools, I believe they can add immense value to your marketing campaign.

.E-book, short for Electronic book, is digitally created content material or a soft-copy version of a printed book or journal, made available over the Internet.

So why write an E-book?

Ultimately, the goal of a carefully created E-book is to offer something valuable to your target audience with the hope of generating warm enough leads that convert into sales.

Beyond just increasing your top line, an E-book is like good PR. It can help establish you as an authority and build trust. The more value you provide in your E-book, the more readers will associate your brand with excellent content. Moreover, you get to build a positive rapport with readers, growing their trust in your brand and refining long-term relationships with prospective clients.

So how do you write an E-book then?

Of course, I have prepared some basic and important tips for you. See these 7 E-book pro guides below:

1. First thing first, plan what topic or content you are going to write for your target audience,
2. Research the necessary information that you will need for your e-book’s context,
3. The greatest E-books provider solutions and value to the reader. Make sure this is a theme throughout the book,
4. As writing is never an easy thing for anyone, know that it will require your time, creative juices/ideas and patience: Make sure to carve out quality time to produce your work. Rushing it may only cost you more revisions at the end,
5. Save your drafts,
6. Get an editor and proof reader,
7. Come up with an engaging and professional design for your E-book. If you are working on a budget, there are many freelancers on peer to peer platforms that can provide high quality at affordable prices.

There are numerous marketing tools that marketers and business owners can use to create promotional campaigns to attract and convince potential customers. This e-book has helped me to generate leads and allowed me to cater to a new target market.

As a marketing tactic, writing eBooks that offer the reader more in depth and practical information about a topic or product provides a compelling, engaging, and highly informative to grow your business. Check out my latest e-book here.

More importantly, they offer businesses a unique opportunity to increase their online authority, visibility profitability in the long run. A fabulous return on such a small investment of resources, we say!

ABOUT THE AUTHOR:

The Stammering Communicator

Debbie-Ann Jollie is a Marketing Strategist and Business Development Consultant with more than 15 years experience combining sales, marketing and branding strategies for corporate clients and first-time entrepreneurs that help grow their businesses.

In her not so spare time, she enjoys her friends and family, sipping on Jack Daniel’s Honey (’cause vodka gives her a headache) and taking naps on Sundays.