You might be wondering how this works.
It is pretty straightforward and a sales strategy you can implement now. Our current email situation is that people are bombarded with messages in their emails. These messages are often written text that seeks to appeal to these people. Spam is real. You don’t want to be a part of the spam. So when you communicate digitally you want to be impactful to your prospective client. According to a video software company, Wistia using video in email increase your click-through rates to 200-300%. Video in email is a controversial issue and may not be used due to differences in software and devices used by clients among other issues.
Don’t let this deter you though. Try it for yourself and see if it will work for you.
Here are 4 benefits of video in email as a sales strategy.
Guaranteed Greater Appeal
Since human beings are often visual learners, using video will be more appealing than an email consisting of wordy text. People like to feel like they know the messenger. Hence, the video will help you to show who you are. It helps you build trust and credibility where you are not just a faceless person trying to get them to make a purchase.
This saves the prospect the time they would go researching who you are and possibly the products and services that you are offering. You, therefore, can bring value to them. You will be able to connect with a prospect using personalized messages and your warm personality. The prospect will then know that you care about their needs since you took the time out to create a personalized message for them.
Video is an underutilized strategy so you’ll stand out
The majority of sales professionals use text and images to reach out to prospects via email. You would be a part of the few who venture into using video for sales. Appeal to your target with a short video of 2 minutes or less. You don’t want need to make it any longer. Many people have a limited attention span. So you want to make sure that you get your message across when you have their attention. Using video has already caught their attention.
The next step is for you to use that time to explain your product or service in a way that is appealing. Fill your video with hooks, grabs, and a sales pitch that is suitable for your prospect. There are many ways to personalize videos and also create different videos to increase engagements with prospects.
Get used to being on video
The more you do it the more your confidence shines through. Continue use of video not only appeal to the prospects but also helps you deliver more sales messages confidently. More people are viewing videos, you want to be on videos so you can be seen as the sales professional that you are.
This saves you from editing worded email messages. If you know your product or service and are confident enough you can just record a quick video message and send this to a prospect. You’ll be confident enough to build your narrative and lead the prospect to your Call to Action.
Use video in all stages of the sales process
You can use video to appeal to the prospect and get their attention. To continue this high level of appeal, you can continue using video right through to the closing of the sales with the client. You wouldn’t be only offering a teaser but giving the customer a full-on video experience that they can engage with at any time.
Video can be used to introduce you and the products or services you are offering. There are many creative ways to express this. When you have caught the attention of the prospect and emails have been going back and forth, you can use video to share additional information such as reminders and more information on products/services. When you have closed the sale, a video can help you explain proposals, additional information and share your gratitude to the client for choosing to do business with you.
There are many apps that allow you to record a message directly to a prospect and embed it in your email. Try using video in email as part of your sales strategy. It can make your selling process a lot smoother and impactful not only for you but for clients.