Emails… feels like they have always been there. Just existing.

But have you ever thought about who came up with the idea to use emails? The last I heard it was Ray Tomlinson in the 1900s. That man was really thinking!

1900s?! That seems like a loong time ago but… Email use is still one of the most important forms of communication. People check their emails and not just once a day but many times throughout the day… and the night. 

Emails evolved into personal and business usage. People create email addresses to receive information from work or friends and family. The first commercialized email was sent by Gary Thuerk. There we have the first case of Email Marketing.

Email Marketing is seen as a result oriented strategy coming from a good marketing strategy only then communicated through email. Hence seen as a Digital Marketing Strategy.

Email Marketing is a powerful tool. Tool for what though? Read further to find out the power of Email Marketing. 

Email Marketing often starts from a list. This list consists of existing and potential customers. 

Engaging in Email Marketing can generate sales. If you are trying to promote a product and make people buy these from you. There is a chance for these email messages to convert to purchases. Almost if not everyone enjoys making purchases at their own comfort and convenience. Email Marketing can deliver a list of available items to an email box with of course clickable links to facilitate a purchase. Whether it is a product  or service business available options can be viewed directly by customers and potential ones. 

Checking my mailbox, I can see so many efforts to generate sales. Ranging from travel booking sites to design software companies. It does work! Showing up through email marketing can drive sales action. In sight, In mind and a greater likelihood of receiving first consideration.  Email marketing is a cost effective strategy and has proven to have high rates of Return on Investment. 

Wondering how to retain customers or convert them to loyal buyers? Email marketing can help with this. You can use your email list to create engagements. Connecting with those who may have used your service once, a couple of times or even those who haven’t yet, can do wonders. Sending emails that target these groups often can deliver the brand promise and provide a way to nurture prospects directly and personally.

Email Marketing helps with raising brand awareness. You don’t have to be trying to sell a product or service. You could just be saying to your target market, “Hey! We exist!”. You may be one amongst many but with a good Email Marketing strategy you will definitely stand out. 

Worried about Spamming?

Inboxes can get spammy, Email marketing can feel spammy but… with a good Email Marketing Strategy you would be working to stand out. Through eye catching visuals and well crafted messages you can achieve anything you want with Email Marketing. Don’t hate it until you’ve tried it! 

One of the most popular executed Email marketing strategies is the Newsletter. It is used to distribute information to a list of clients. It is a great way to communicate about recent promotions or product/service offerings, give updates and announce events. Whatever it is, Newsletters can be designed for different purposes and different audiences. 

Email Marketing has proven to be an effective Digital Marketing Strategy. It has the power to convert to purchases, create long standing customers and raise brand awareness. Implementing a good Email Marketing Strategy that focuses on Quality content and proper messaging can help you be on top. Using formats like newsletters with interesting messages and visual aids will help you achieve success and stay out of that spam box. Are you using Email Marketing?