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2022-02-25
The Power of Email Marketing

The Power of Email Marketing

Emails… feels like they have always been there. Just existing.   But have you ever thought about who came up with the idea to use emails? […]
2022-02-17
Differentiating Intrapreneurs from Entrepreneurs

Differentiating Intrapreneurs from Entrepreneurs

I taught the difference between these two concepts some 3 years ago for a bachelor’s programme. Recently, the concepts came up again in my own studies […]
2021-12-24
Boost Your Sales this Christmas

Boost Your Sales this Christmas

We are smack dab in the middle of the Christmas season. Many retailers in the Caribbean will be open for the first time in many months […]
2021-10-23
3 Growth Strategies for Business

3 Growth Strategies for Business

COVID 19 has certainly put a beating on many firms. Our ability to be flexible to change and the need to adapt to consumers changing needs […]
2021-10-23
Ever wrote an E-book?

Ever wrote an E-book?

In business, writing an e-Book can seem daunting if you’ve never done one before. If you’re uncertain about whether it’s worth the effort, keep reading. No matter […]
2021-06-13
When is the RIGHT Time to Hire a Marketing Strategist?

When is the RIGHT Time to Hire a Marketing Strategist?

Would you pursue a law degree, simply because your business needed help writing up a few contracts? No you wouldn’t!, you would enlist the help of […]
2020-09-14
Staying Invisible will Do Nothing for Your Business

Staying Invisible will Do Nothing for Your Business

Personal branding is no longer an option if you want to be successful in your career. It is mandatory! Your audience needs to know you for […]
2020-09-14
Entrepreneurship Is About Sales | 'The Stammering Communicator'

Entrepreneurship Is About Sales

Are you an introverted entrepreneur? …. Do you love creation and innovation, but are not great with people? Are you answering “Yes!” right now. Then maybe, […]
2020-09-14
10 Things You Should Know Before Starting Your Own Business

10 Things You Should Know Before Starting Your Own Business

For me, starting a business a few years ago felt exhilarating! I thought because I was a marketer and a corporate manager that I would put […]